It's more like a morning television show at this point.
This launch marks the 15-year-old company's first mission for the Pentagon.
SpaceX has been setting newer standards when it comes to launching rockets. Or at the very least, it's expected.
"The first stage has landed back at Landing Zone 1".
Few details have been released about NROL-76, a satellite designed, built and operated by the National Reconnaissance Office, a member of the U.S. intelligence community of an agency of the U.S. Department of Defense. The rocket also marked a successful landing at a nearby pad.
The launch, of a classified United States "spy" satellite, was flawless although the process had been postponed from Sunday because of a problem with an on-board sensor.
It won after breaking a lock long-held by United Launch Alliance, a joint venture between Boeing and Lockheed Martin.
Coverage then switched to the returning 14-story first stage booster, which attained an altitude more than 100 miles (166 km) above the Atlantic Ocean before starting its descent.
The rocket was due to carry a satellite into orbit on behalf of the National Reconnaissance Office. Satellites will beam directly to gateway stations and terminals at customers' homes, a strategy that will greatly reduce the amount of infrastructure needed on the ground, particularly in rural and remote areas, she said.
However, similar to other NRO launches, it is nearly impossible to get details about the final destination or the intentions of this satellite.
Musk, meanwhile, recently sat down with TED head curator Chris Anderson to talk Boring, Gigafactory, Hyperloop, SpaceX, and Tesla, suggesting that we're only two years away from completely autonomous vehicles.