Apple may soon unveil Siri-based speakers to rival Amazon Echo

Posted June 03, 2017

The speaker, which will go up against Amazon's Echo and Google Home, will use Siri, the voice assistant software on the iPhone and Mac, according to the report from Bloomberg, which was published on Wednesday. Apple has also considered equipping the Siri Speaker with sensors that measure a room's acoustics and automatically adjust audio levels during use, the source noted, but it's unclear if this will make it into the final product. It should also allow users to ask questions Siri already has answers for - like the weather or local movie times. That is all well and good, but having a diversified portfolio of products could help Apple get by on a rainy day, should that day ever come, and one sector the company is reportedly expanding into is the smart home speaker market.

The smart speaker is being tested by Apple employees at their own homes, according to the reports.

The sources say the speaker will be louder and "reproduce sound more crisply" than the Echo and Google Home, neither of which are too hot as standalone speakers. But wait, there's more: Apple is moving quickly and may unveil the new device as soon as the June WWDC. Apple will certainly need to improve its AI functionality before users will be willing to let it control their homes.

Additionally, the Siri speaker is also being viewed as a hardware that would serve as a platform for the promotion of Apple services.

Rumours have been rife that the U.S. technology giant will reveal a new speaker that could take aim at Amazon's award-winning Echo.

Services revenues are critical to Apple, accounting for about $24bn past year and this is set to double by 2020.

Some of the most talked about rumors regarding the revelations at the WWDC 2017 include the highly-anticipated update on Siri, the next-generation MacBook product lines and new information regarding Apple Music.

This has been the major difference between Apple and the other two majors, Google and Amazon.

When is the Apple WWDC 2017 keynote? Whether Apple ever reveals a new vehicle or not, it is intent on the internet of things world and you can consider devices like the Apple Watch an early foray into future connected health devices. It would also integrate with Apple's ecosystem, so you should be able to control HomeKit-capable smart home devices.

Ahead of Apple's launch, the competition has upgraded their speakers with support for making voice calls, while Amazon's gained a touchscreen.