Google Says 180VR Videos Are Better Than 360 Ones

Posted June 24, 2017

And that's why they've worked out a new video format called VR180 - a joint effort between the YouTube and Google Daydream team.

The details were shared by Susan Wojcicki, CEO in a blog post, who announced a number of updates such as VR, YouTube TV and other improvements at the VidCon; an online video conference in Anaheim, California on Thursday. These will look like regular videos on desktop or mobile without VR glasses but to get the most out of it you will need some sort of VR headset. Still, you'll be able to view them with headsets like YouTube, Cardboard, and PlayStation VR (PSVR), where they'll take up your entire view if you look forwards, but you'll notice the borders when looking around. And Google is ready to offer one more YouTube service to users, complete with new hardware to support it, for VR purposes: Meet VR180, a new video standard supposed to live alongside the 360 videos. But, we've heard from creators and viewers who want to make and see even more immersive videos on YouTube. From vlogs, to makeup tutorials to music videos - your videos will work great in VR. The Daydream team is working with several manufacturers to build cameras from the ground up for VR180. Eligible creators can also apply to rent a VR180-enabled camera from one of its YouTube Spaces. Google says the cameras will be "around the same price" as point and shoot cameras.

VR footage is typically created using 360-degree video formats, which require the person filming to capture footage in a full circle around them.

Makers can shoot the recordings utilizing any camera with the VR180 benchmarks. The Daydream VR team of Google is working with three companies now and the first VR180 products are expected to launch by winter this year. In real terms, this means that irrespective of whether a video was shot vertically or horizontally, YouTube will adapt it to fill the screen.

YouTube users now spend more than an hour a day on average watching videos on mobile devices, Wojcicki said, no doubt prompting the company to increase its mobile capability.