Why Fox News Is Finally Dropping Its Ridiculous "Fair & Balanced" Slogan

Posted June 15, 2017

The Fox News Channel quietly dropped its "Fair and Balanced" slogan a year ago in an effort to move beyond the era of its former chairman and CEO, Roger Ailes.

(It would be like the New York Times giving up "All the News That's Fit to Print.") Ailes invented the slogan when he launched the network in 1996, and over the years it became a quasi-religious doctrine among Fox's anchors and viewers.

The slogan has been synonymous with the conservative news channel since its inception, even as critics have used the phrase ironically thanks to personalities (like Sean Hannity) and shows (like Fox & Friends) that hardly follow that rule.

A Fox News spokesperson confirmed that the network hadn't used the slogan in marketing or on-air promotions since August but said "the shift has nothing to do with programming or editorial decisions". "Most Trusted" - a statement that is at least half true, insofar as Fox News maintains some of the highest ratings in cable news. Another source reportedly told the magazine that "Fair & Balanced" was too closely associated with Alies.

So while the move isn't breaking news, that didn't keep those critical of the network from weighing in.

According to NY magazine, the decision was made by Fox News co-president Jack Abernathy. "When you take away ordinary people's lives in order to pay off the wealthiest among us, your own lives are forfeit [ed]".

Fox News Channel has finally acknowledged that it is neither fair nor balanced.

The right-leaning news network begun a raft of changes following Alies' departure.

The slogan was recognised across America.

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The decision to shed the "fair and balanced" slogan was made this past August by network co-president Jack Abernathy (left).