"Anytime" is Amazon's entry in the messaging app business?

Posted July 17, 2017

The e-commerce giant Amazon is reportedly working on launching its very own messaging app dubbed as Anytime, according to a report from AFTV News. Further, the report claims that Amazon's messaging app will focus mostly on voice and video calls. Based on the images I've been provided, Anytime by Amazon seems to be an all-in-one feature rich service that could even rival social networks.

For all its promise, Amazon could struggle convincing users to use another messaging app on top of leading messaging platforms already hugely popular today.

Right now, encryption looks to be one of the more stellar features of Anytime, if true.

The app will let people chat with text, filtered photos, and videos. The new messaging service will be called "Anytime" and it could be a real game changer. There are countless other companies that have carved niches for themselves in the mobile messaging arena.

The app could come with GIFs, stickers and emojis support which is common in nearly every popular chat app.

It is important to note that Amazon's Chime, which was launched earlier this year, is also a messaging app, although it's primarily targeted towards enterprise customers.

Amazon's personal assistant Alexa may also be integrated in some shape or form.

Seemingly taking a cue from those secure offerings, Amazon (amzn) is considering bundling encrypted communication into Anytime. The app would be available across all platforms like Android, iOS, desktop and even smart watches so that you could chat with your friends seamlessly. Interestingly enough, making audio and video calls is some of the things Amazon wants to to be a central part of in the consumer space, and as such, Anytime might be the way it enters the space. A leaked promotional teaser for the service indicates that it will also feature picture sharing.