"Apes" overthrowing "Spider-Man" at Box Office

Posted July 18, 2017

"War for the Planet of the Apes" took first place at this weekend's box office, pulling in an estimated $56.5 million. Awareness for the film was strong, with a hefty marketing campaign beginning the promotion ten months ago.

While War beat out Homecoming this past weekend, its opening numbers didn't even compare to Spider-Man's. We so often criticize sequels for being repetitive, but the early "Apes" films all stand out from each other, for better or worse - one is quite amusing, one is flat-out bonkers, and a couple are charmingly chintzy. The latest Caesar adventure debuted 22% below the last one which was Dawn of the Planet of the Apes which premiered to $72.6M this same month in 2014. Seven weeks into its domestic run, Patty Jenkins' blockbuster continues to draw in sizable crowds, holding better than any comic book film since 2002's Spider-Man. This suggests that Homecoming while be on the somewhat lower end of MCU films in terms of box office legs. Forecasts for domestic weekend sales ranged from $54 million at BoxOfficePro.com to $70 million at Box Office Mojo. With a $175 million production budget, it will be in fine shape for Sony and Marvel.

Taking third place and dropping a reasonable 44% was the toon threequel Despicable Me 3 with an estimated $18.9M.

The #8 film is Pixar's Cars 3, which brought in $3.1 million in its fifth weekend.

Sony's Baby Driver kept cruising along in fourth place, where it earned $8.8 million from 3,043 screens. That's a 61.4 percent hit from its opening weekend, which is fairly standard for tentpoles that open in the $100+ million range. It's an impressive performance for the film and will bring in a solid profit for Sony/Tristar.

By Monday, it's expected to cross US$381 million domestically, which would put it past Harry Potter and The Deathly Hollows Part 2 to become the third highest Warner Bros. movie ever. Off only 33%, Wonder Woman has earned a spectacular $380 million so far. The haul will include $5 million in Thursday-night previews.

War is now boasting a 95 percent approval rating on Rotten Tomatoes, and an 88 percent audience score. Wish Upon received a C CinemaScore. A $15 million domestic gross is its ceiling.