Google Play Downrank the Poorly Performing Apps

Posted August 05, 2017

To keep these bad apps off the grid, the Alphabet-owned company announced it has updated its search and discovery algorithms to take quality into account. When you research an app or you look at the various App Categories on Google Play Store, you will notice the new ranking system.

The new ranking is mostly influenced by how well an app performs on the devices of users participating in a special, opt-in program, meaning "quality" in this case only refers to a lack of crashes, lag, or excessive battery drain. "By focusing on the quality and performance of your app, you'll find more success on Google Play", the company added.

The second positive thing is that Google makes the developers optimize their apps in order to remain relevant in the Google Play Store and increase the chances of downloading apps by users. According to the Android Developers Blog, disgruntled consumers cite a lack of app stability and recurring bugs as reasons for leaving a negative review. "This results in higher quality apps being surfaced in the Play Store more than similar apps of lower quality", Google stated.

But this is just a stop gap in the aforementioned millions of apps available as Google's main problem is that they only take action when there are complaints about the app.

"Developers who focus on app quality can see improvements in their rating, and ultimately their retention and monetization".

Google has just released an update to its Play Store ranking algorithm. These tools include Android vitals-a post-install app performance indicator-and a pre-launch report drawn from alpha and beta testing cycles. It offers the example of Basuu which managed to increase its rating from 4.1 to 4.5 star exclusively by focusing on app performance. Find out how crowdtesting can ensure your digital product works in the real world.