"If you remember four years ago, the people say, 'Who is Mauricio Pochettino?' I'm sure they used Google or Chrome!" They've got Champions League football this season as well so it's going to be a lot harder for them.
Therefore, the Pochettino project has been based on maximising the young talent coming out of the Tottenham academy.
Nobody really expects Spurs to make zero signings in the transfer window, but at the time of this writing the only signing that looks likely is Ross Barkley from Everton, whom Pochettino seems to think could be Mousa Dembele's replacement in Spurs' midfield.
The Premier League big boys have splashed the cash this summer in hope of winning the title this campaign.
His apology came hot on the heels of a number of reports claiming that Rose's departure could provide a mass exodus of Tottenham's best players, who would all stand to earn considerably more away from north London.
Spurs, who have sold Kyle Walker to Man City, are the only Premier League club yet to make a summer signing as they prepare for Sunday's Premier League opener at Newcastle.
Still, Mauricio Pochettino is expected to have his side in the mix for a top four place yet again this season, though some fans and pundits do have concerns about the club's temporary move to Wembley Stadium this season, believing it could hinder Spurs whilst they wait for their new stadium to be built. Wembley will prove a different beast and one they will have to adjust to quickly, which they failed to do Europe last season.
The north London club do not have an easy task on their hands.
Levy has stated that he believes Spurs now have the squad to compete for the Premier League title, and do not need to spend big money like other clubs have in this window. The deal shows the influence that the richest club have over the rest of the league.
"Danny apologised. This was important and good", Pochettino said.
Rose's sentiment has reportedly been backed by other members of the Spurs' squad, who feel that they too should be paid more than Levy's strict wage structure allows. Pochettino has helped to bring the relative success that has changed this situation at the club, for now.
The Welsh global silenced a lot of his critics last season, featuring in all but one of their Championship fixtures and taking on the responsibility of vice-captain in the process.
It is hard to see them contending for the Premier League crown this season, especially considering they are yet to make a single signing in the transfer window.