Tim Cook reckons $999 is a value price for the iPhone X

Posted September 21, 2017

Apple showcased Face ID at the September Launch event of the iPhone recently, touting technology which had already been long tried by Android counterparts and faded due to their impracticality or bad implementation.

This is not the first time that Tim Cook has defended the price of the iPhone but it looks like the CEO of Apple might have gone a little too far when he claimed that the iPhone X's $999 price tag is considered a "Value Price".

It's safe to say that fewer iPhone owners were holding their breath for the first batch of iPhone 8 reviews, which came out on Tuesday, than they were for the first iPhone 7 or even 6S reviews. Its tests showed the iPhone 8-Plus outperforming the 7-Plus by 67% when running the 3DMark IS graphics benchmark, by 28% when running the popular Geekbench 3 CPU benchmark in single-core mode and by 84% when running Geekbench 3 in multi-core mode.

USA Today's Ed Baig's headline reads: "An excellent phone forced to the shadows by the iPhone X", again reiterating that this isn't Apple's most feature-rich iPhone.

- Last year, Apple released Portrait Mode along with its iPhone 7 Plus, which uses the phone's dual rear cameras to create artistic blurry backgrounds that look like photos taken on a DSLR or mirrorless camera. The research firm points out that the iPhone X component cost is $581. Apple has introduced a new Face ID to verify your identity in split seconds and authenticate payments via Apple Pay. If you add these costs, Apple's profit margins on the iPhone X aren't going to be that high.

Chris Velazco noted that the glass exterior of the iPhone 8 has kept his handset free of nicks and scratches, in addition to enabling wireless charging.

He also addressed privacy and security concerns about Face ID, the iPhone X's facial unlock system, which stores a detailed profile of the user's face in a secure enclave on the device.

The iPhone X is jam-packed with exciting new features.

What more could I ask for from my smartphone's processor?

BuzzFeed's Nicole Nguyen headlined her review: "TBH, The iPhone 8 should really be called the 7S", again reflecting much of what other reviewers said.

"The regular iPhone 8 is good", Spoonauer continued, "but 4.7 inches just doesn't cut it for me anymore".

"So the 8 improves enough on the most important aspects of a phone - the display, the camera, performance and reliability - to make me recommend it over the iPhone 7, even if you can pick up the latter for less", he wrote.