Facebook now lets you order food through the app

Posted October 14, 2017

There's a new way to order food from your phone, but you won't have to download a new app this time around because it's through an app you already use: Facebook.

To get it working, you'll need to find the Explore tab.

You can now order a Papa John's pizza while messaging your friends on Facebook - without ever leaving the app. It will be available for desktop, iOS, and Android applications, with new partners. If they do, you will be able to browse through the existing websites for Delivery.com and all the others.

Instead, the company is partnering with existing services Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo - not Seamless - and will now link out to those food ordering businesses for restaurants that support them.

The move expands Facebook's ability to keep users on its platform, with services such as money-transfer, business services and ride-hailing available from its main application or messaging services.

As Facebook explains it, ordering food is a natural next-step for the company.

Facebook Order Food option has been in testing since previous year, during which the company worked on adding more partners and address user feedback. The process works the same way - simply select the restaurant and Facebook will redirect you to their ordering service. It's ever so slightly faster if you're already on Facebook, I suppose - and good exposure for some of the services that users might not already be familiar with.

However, despite all appearances, Facebook's Order Food section is not a delivery service, but rather just a very sleek-looking middleman. Introducing appealing feature will only strengthen Facebook's position in the tech world.

"Order Food", this new feature has been introduced for US users and we can hope for it to be released in other countries as well, soon.