Twitter Doubles Character Limit to 280, Says Longer Tweets Drive More Engagement

Posted November 11, 2017

Yesterday Twitter officially rolled out its new 280 character limit to all its users. The 280-character limit replaced 140-character limit which was there since the beginning.

The Yankees aren't unsure about how to use the extra space.

However, cricket's governing body, International Cricket Council (ICC) took good use of the new character limit and came up with the following tweet.

Previously, Twitter supported 20 character display names, which was criticised by many.

The display name is different from your username.

If you use Twitter, you know that the 140-character limit for tweets is no more.

However, the move was welcomed by German Bundesliga side Borussia Mönchengladbach, who have had trouble fitting the full official name of their club into past tweets.

"We're expanding the character limit!"

Twitter itself admitted that those 280 characters weren't exactly always used up even by its beta testers, but it strangely pushed through with it anyway.

Since Twitter has such a large number of more profound issues, it's getting a considerable measure of fire for presenting features that appear to be inconsequential in comparison.

According to Twitter's data, just 5% of tweets were longer than 140 characters, and 2% were over 190 characters. "As a result, your timeline reading experience should not substantially change, you'll still see about the same amount of Tweets in your timeline" it added.