Amazon launches Prime Now in Singapore

Posted December 07, 2017

Free two-day shipping is very important to Amazon Prime members - so much, in fact, that they would cancel their membership if it wasn't offered.

Prime Now, which forms part of the delivery component of Amazon Prime, launched in Manhattan toward the end of 2014 and has since expanded to 30 cities across the U.S. Customers are promised delivery within one hour for an $8 fee, or within two hours for free.

In July, the retailer added a two-hour delivery service in Southeast Asia as it is putting more effort into a market that could be very profitable for it. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

But for a limited period, it goes for $2.99 a month, although Amazon did not specify for how long.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost.

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones. Though everything points to an eventual local Amazon online store, he remained mum about their plans.

Mr Amos Tan, a Singapore Polytechnic senior lecturer in marketing and retail, said Amazon's removal of free shipping for non-members is a way of trying to lock in more customers. Amazon are hoping that the lure of halving the threshold for free global shipping from Amazon US to Singapore and cutting delivery times will be enough to convince Singapore customers to cough up. "We will keep making Prime better, adding even more selection and benefits".

The Vice-President of Amazon Prime International, Mr Jamil Ghani, said that it has learnt a great deal about how to craft the Prime programme through that experience.