Instagram tests new messaging app

Posted December 09, 2017

At the moment, there isn't much to differentiate Direct from how messaging works on Instagram and, perhaps not by coincidence, how Snapchat works.

If you're an avid Instagram user, you're probably more than a little familiar with the app's direct messaging capabilities (or DMs, as the youths say).

Today, Instagram Direct, Instagram's in-app messaging service, is being tested as a standalone app, and moving out of the main Instagram app for those who download the new one. The app is reportedly quite similar yet simple and attractive, a winning formula that Snap has yet to crack. Hemal Shah, an Instagram product manager told The Verge.

Available now, downloading Direct will mean that the inbox disappears from the main app but as of yet it, according to The Verge, is only being tested in six countries; Israel, Chile, Italy, Portugal, Turkey and Uruguay. Now Facebook owned company, Instagram is working on a standalone app that will allow its users to communicate with their Instagram friends.

The app is now available in six countries, no word on whether it will be released globally but if all goes well most likely soon.

The popular social network has been busy making improvements to the app. A profile screen is to the left, allowing you to adjust settings, move between accounts, or go to Instagram. Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram.

The new Instagram messaging app, named "Direct" marks a potential first step in doing away with private messaging in the primary app. All it does is just pull out the messaging service off the Instagram app. Like Snapchat, it opens to the camera, in an effort to get you in the habit of regularly sharing. Instead of publicly broadcasting photos and videos, Snapchatters often send content directly to specific users. It features unique camera filters that are not yet available on Instagram. Once these apps are separated, the same can be said about swiping to the right in the main Instagram app. The company designed an app to enable children use social media safely.