YouTube to be withdrawn from Amazon Fire TV in bitter streaming war

Posted December 07, 2017

And what if this gets worse and Google cuts off Nest from Alexa?

Google says it will pull its YouTube video service from Amazon's Fire TV and Echo Show devices in a nasty fight between the big boys of consumer tech that leaves consumers in the crossfire.

Google and Amazon have been embroiled in a tit for tat dispute for quite some time now, with each company taking pot shots at the other's source of revenue.

YouTube was removed from the Echo Show on December 5 and will be taken from Fire TV devices on January 1.

The skirmish began when YouTube pulled its content from the Amazon Echo Show. "Google is setting a disappointing precedent by selectively blocking customer access to an open website", it said.

The rare public spat between two of the world's most powerful companies highlights increasing tensions as they spread their ambitions to new products and industries.

In its statement Google said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services. We hope to resolve this with Google as soon as possible". Hopefully the two companies can work out a deal soon and YouTube can return to Amazon's devices. A ban on YouTube for Fire TV was added for good measure. Google had said that Amazon's implementation of YouTube blocked what Google considered critical features. But YouTube also misses out on views from the very popular streaming devices - a sign of how bitter the feud has become.

Amazon and Apple have been in a similar brawl since 2015 stemming from the site kicking out the Apple TV from its listings.

For Google, however, the loss of revenue from Amazon's website, and the minor inconvenience of Amazon apps not casting is nearly inconsequential.

While Amazon and Apple seem to be getting along, numerous same complaints Google made against Amazon hold true for Apple as well.

Internet giants Amazon and Google have come to blows over the way in which they promote and acknowledge each other on their own platforms.