Burger King explains Net Neutrality by "putting it in terms anyone can understand".
That is a simple, humorous explanation for one of the most contentious aspects of the net neutrality debate: The idea that without any rules, internet providers will begin charging companies and websites to deliver their content faster to consumers.
While a vote by the FCC last December essentially overturned regulations preventing telecom companies from tiering the internet in this way, some US legislators, citizens and companies have continued efforts to protect net neutrality, and that list has now expanded to include Burger King.
In a surprisingly effective and moving ad past year, Burger King compared the bullying of a kid in its restaurant to the bullying of a Whopper Jr.to show how important it is to stand up and speak out in a situation where someone is getting bullied. Burger King firmly believes the internet should be just like the Whopper: "the same for everyone".
Burger King soundly lets Ajit Pai and his oversized coffee mug know where they stand on the matter with the new video that has already amassed over a whopping 1 million views on YouTube.
While the FCC's attack on net neutrality may be one of the least popular tech policy decisions in the history of the internet (even topping SOPA), it's particularly unpopular among Millennials-the restaurant's primary marketing target. Burger King's spoof, while over the top, highlights why net neutrality protections were put in place. So Burger King has opted to wrap the matter into a Whopper. "That is why we created this experiment, to call attention to the potential effects of net neutrality". Help keep Net Neutrality safe by signing the petition at Change.org/SavetheNet.
The video ends with a message scrolled across the screen.