He went on to praise Elon Musk and Tesla for what they have accomplished, adding that "it's doable by all of us". Marchionne says that what Tesla did is impressive but if an electric supercar can be built, Ferrari will be the first.
Tesla has turned the world of supercars on its head when it unveiled a prototype of its next-generation Roadster with record-breaking specs a year ago. Ferrari's future will include hybrid cars, Marchionne told Bloomberg, "so going from there to an electric is easy". The Ferrari exec also made an interesting prediction.
Of course, it's hard not to notice that Marchionne's words here sound vague as possible.
Last summer we revealed that Ferrari had had a change of heart about building an SUV, and that it was now under consideration. "Ferrari's cars gravitate around their iconic and symphonic engines, and the brand was built around this mechanical soul". Presumably, the company is waiting to see whether their upcoming range of hybrids do well before fully committing themselves to a time schedule for the release of an electric alternative. "We need a lot more work to be done before we can make that a legitimate answer, motorized sports cars". And although that future won't happen overnight, we can already take a glimpse of the luxurious all-electric auto market.
It's not too surprising that an established brand like Ferrari wants to dig in their heels and embrace change as slowly as possible, but it's only a matter of time before all modern auto manufacturers will have to face the music and start changing their practices. However else the company might distinguish its EV from the competition is anyone's guess, but even the fanciest cars are joining the electric revolution.