God bless the heroes at the Tide Pod social media team

Posted January 20, 2018

After going viral and grabbing headlines worldwide, the Tide Pod Challenge will cease to exist on YouTube, as the company has now implemented a strategic ban on videos containing this unsafe act.

The colourful calzone concoctions are made to look like Tide laundry detergent pods, but the blue and orange swirls are made from cheese died with food colouring. A spokesperson told CNNMoney that "we don't allow the promotion of self-injury and will remove it when we're made aware of it".

Talking to CNNMoney, Google stated that "YouTube's Community Guidelines prohibit content that's meant to encourage risky activities that have an inherent risk of physical harm". Videos of teenagers spitting up, coughing or vomiting have gone viral and although YouTube is trying to remove these videos, it's impossible to hide these videos from teenagers because there are always people who repost viral videos they've downloaded.

The detergent-free dish started out as a joke, he said, but the owners of the Bedford Avenue Italian joint chose to sell the Pied pods hot and fresh for a limited time when they got tons of orders after Berthiaume shared a photo of the creation on the eatery's Instagram account.

Besides, if you eat one and post it to YouTube, your video will be taken down and you'll basically just poison yourself for nothing. "DOING LAUNDRY. Nothing else". "This is bad. Children are going to see these and associate them with Tide Pods", one Facebook user wrote.

Ingestion of highly concentrated, toxic detergent products can cause serious injury, CASD said, citing the United States Consumer Product Safety Commission. Like a lot of viral videos, it seems to have started as an internet joke.

The AAAPC says poison control centres handled 39 intentional exposures among 13- to 19-year olds in 2016, and another 53 in 2017.

It has parents on edge as it could do severe damage to someone through the use of laundry pods. "Only use the packets for their intended use and be sure to store them up and away", Kaminski said.