Apple working on a more affordable 13-inch MacBook Air

Posted March 05, 2018

Now with plans to launch a cheaper variant of the 3-inch MacBook Air, Apple is seemingly looking forward to boost its laptop shipment by at least up to 10 - 15 per cent this year.

The MacBook Air is now priced starting at $999, and while it saw a minor upgrade back in June 2017 (where Apple upgraded the processor to the 1.8GHz dual-core Intel Core i5 part), it hasn't seen a major upgrade since March 2015. Especially among the college going students according to 9to5Mac. Reports claim that this affordable 6.1-inch iPhone will be launched with next iteration of iPhone this year in September.

How much cheaper than $999 this new MacBook Air would be, Kuo doesn't tell us.

A pair of new investor notes on Apple have been shared by famous analyst Ming-Chi Kuo of KGI Securities.

The supplier added that they contacted Apple to confirm the order and was told that the MacBook Air has been terminated. The analyst didn't pin down a particular price point, sadly. Apple has already overtaken Asus in global laptop shipments, moving from fifth to fourth position.

That said, details on the new MacBook Air are still very vague, but the latest report from KGI confirms to an earlier report from Digitimes.

Apple saw good demand for its cheap MacBook models in emerging markets including India. Currently, the $999 base price of the MacBook Air includes a 1.8GHz dual-core i5 processor, 128GB of storage, and the aforementioned 8GB of RAM. In the third quarter of 2017, the company shipped 4.43 million MacBooks.

The report also says that Apple will likely refresh its AirPods, and that the HomePod has been met with "mediocre" demand.